The truth is, no one relies more than pharmas on a network of intermediaries to keep profits high. And digital health technologies are poised to be powerful disintermediators.
Creating a “chief mobile healthcare officer” slot is as important to the future of healthcare delivery as chief medical information officers are to today’s digital healthcare. In fact, I’d argue that healthcare organizations that don’t do this may lose the battle to transform, disrupt and right-size care over the next five to 10 years.
Digital health technologies are growing to be much cheaper and simpler, so much so that we’re almost smothered in innovations leveraging cheap, ubiquitous wireless and broadband Internet connections.